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Every Objection Is Telling You Something Important
“You’re too expensive.”
“We’re happy with our current supplier.”
“I can never get hold of the right person.”
Most sales professionals are trained to respond to objections. The very best know how to understand them.
This 60-minute session, offered as a demo of our standard Sales Program, is designed to help you explore a practical framework that enables salespeople to uncover what is really driving a customer’s concern and respond in a way that reduces resistance, creates alignment, and encourages meaningful dialogue.
Program Highlights:
Jason Furness
With more than 25 years of global industry experience, Jason is a leading learning consultant who has helped transform some of the world’s best-known companies. He specializes in creating positively disruptive, sustainable learning journeys using simple, powerful, practical techniques.
Jason’s career started in the financial sector where he led people development at a multinational bank. He has helped transform many industries including technology, banking, aviation, hospitality, insurance, FMCG, computing, logistics, fast food and apparel. After working in financial services, Jason moved into consulting, where he was Global Director at Bridge Partnership for seven years. During this time, he was involved in leading the negotiations and contracting around the biggest change in the company’s history.
Meanwhile, Jason possesses the following certifications:
Watch one of two webinars featuring expert panels of change leaders as they share their personal stories, challenges, and triumphs in navigating change.
Explore how context, perspective, and agility can help you sharpen your judgment as AI increasingly shapes how we consume information and make decisions.
Discover why traditional leadership models are falling short, and what mindsets and habits today’s leaders need to build empowered, high‑performing teams.