Tuesday, 15th September 2026 | 4:00 – 5:00 pm (HKT/SGT) / 9:00 – 10:00 am (BST)
Most leaders invest heavily in strategy, but far fewer invest in how they communicate it. In fact, McKinsey research shows 70% of transformations fail, with poor communication behind six of leaders’ top ten regrets.¹
In an era where attention is scarce and trust is earned, storytelling has become a defining leadership capability. A leader’s influence comes from their ability to craft narratives that align teams, shape culture, and inspire action.
In this session, we’ll explore:
Matt Lyon
Partner & Head of Consulting (APAC)
Arcadia Consulting
Over 20 years’ experience in performance improvement and cultural and behavioral change initiatives. Utilize Neuroscience, Anthropology, and Psychology to increase the likelihood of success. Studied Politics and Economics at Durham University, Change at Stern Business School, is a certified Prosci change manager, is a certified PCCA Coach, as well as having attended and delivered programs on strengths-based leadership, emotional intelligence, NLP, Tetramap, communication, and many more.
Katherine Wiles
StoryLab Lead
An engaging, credible and authentic change consultant, with considerable experience in both business and consumer environments. Flexible, resourceful and pragmatic with first class analytical/problem solving skills. An excellent communicator with a strong academic background. Organised, focused and committed.
Having worked in the client space for almost 30 years, Katherine has a robust network of clients who value her thought partnership in creating culture, driving results and delivering against their strategic initiatives. As a valued member of the team at Arcadia Consulting, Katherine has found her purpose as an integral part of this professional services consultancy whose ethos on driving performance and changing lives is very aligned to her own.
Miranda Birch
Story Lead
Miranda’s first career – 24 years at the BBC – spanned presenting, production and change management roles. It included programs such as Woman’s Hour and Desert Island Discs on Radio 4, and the launch of the digital network, Radio 4 Extra.
Miranda draws on this varied experience to enable leadership teams to get clear on the values and vision that drive them. The journalist in her helps them to hone their stories in a way that will land with their target audiences. Her live presenting experience gives them the confidence to articulate their narrative in a relaxed and authentic way, so they make more impact, face to face and online. And having collaborated with companies across all sectors, Miranda ensures that everything she writes supports their strategic goals, accelerating their success with powerful storytelling.
Reference:
1 McKinsey & Company, “Invest in the Art of Storytelling to Raise Your Return on Inspiration” (2024), citing McKinsey’s Transformational Change Survey, 2021.
Explore how context, perspective, and agility can help you sharpen your judgment as AI increasingly shapes how we consume information and make decisions.
Watch one of two webinars featuring expert panels of change leaders as they share their personal stories, challenges, and triumphs in navigating change.
Influence is a subtle but powerful force that affects every aspect of our interactions, from everyday conversations to major business decisions.