Who do they think you are?

The leadership challenge of building a relevant organisational, team and personal brand that is congruent internally and externally and meets the changing needs of stakeholders.

Access Paper

What people think of you, your organisation and your product matters.

The wall between internal and external brand has been knocked down. Failure to fulfill brand promises internally or externally are no longer accepter. Congruence between the internal and external brand is key.

Expectations of companies and their brand promises are rising. With that comes opportunities. An opportunity to stand for something and own the agenda of solving societal issues competently and ethically.

Leaders must align on what the business promises are and action them. In doing so, they can build a personal and business brand that has the sustainable advantage over its competitors.

Commitment to a brand happens when the external communication meets the employee perception.

According to Forbes, “Fewer than 50 percent of employees believe in their company’s brand idea, and even less are actually equipped to deliver on it.”

Companies make promises on behalf of their employees. The best way to make sure those promises are kept is by aligning your external brand with your internal brand. Your internal brand should give employees the tools, resources, and motivation to deliver on your external brand’s promise.

Access Paper

1. Why who do they think you are matters

2. The rise of brand integrity threat in the digital age

3. Brand expectations and staying relevant

4. Brand promises and the need for internal and external congruence

5. Building and leading your brand

87% of executives surveyed rated reputation risks as more important than other strategic risks.
Deloitte - Reputation Risk SUrvey of 300 executives from across industries and geographies

Everyone has a personal brand. By design or by default. That brand tells a story. What do you want yours to be?

On-Demand Panellist Event

Given the ongoing ‘war on talent’, brand has never mattered more. Join our expert panel to discuss:

  • How to make sure your employees are engaged, connected and committed to your brand and it's promises.
  • How to ensure your internal brand of being an employee is congruent with your external brand of products and services for clients
  • Why recruiting and developing leaders who are aligned with your organisational brand is important
Watch on-demand now

Explore More

STEMM-The-Tide

STEMM The Tide

What is the problem with STEMM leadership? How data informs strategy when it comes to leadership development in STEMM roles and industries.

the-mindset-advantage-cover

The Mindset Advantage

The mindset of your team matters during change. When is the right time to support your team with the right kind of mindset solution?

rebuilding the worlds confidence cover

Rebuilding the World's Confidence

How do organizations move from crisis management and resilience to a culture of laser-like focus and confidence?

Learn More

Book a free discovery session with one of our experts

Access the Who Do They Think You Are Thought Leadership Paper